Archive for February, 2010

Inbound Marketing: Right for your business?

Inbound Marketing – Is It for your business?

Inbound Marketing is marketing focused on getting found by customers.

In traditional marketing (outbound marketing) companies focus on finding customers. They use techniques that are poorly targeted and that interrupt people. They use cold-calling, print advertising, T.V. advertising, junk mail, spam and trade shows.

Technology is making these techniques less effective and more expensive. Caller ID blocks cold calls, TiVo makes T.V. advertising less effective, spam filters block mass emails and tools like RSS are making print and display advertising less effective. It’s still possible to get a message out via these channels, but it costs more.

Inbound Marketers flip this old marketing stereotype and bring clients (inbound) to you!

Instead of interrupting people with television ads, they create videos that potential customers want to see. Instead of buying display ads in print publications, they create their own blog that people subscribe to and look forward to reading. Instead of cold calling, they create useful content and tools so that people call them looking for more information.

Instead of driving their message into a crowd over and over again like a sledgehammer, they attract highly qualified customers to their business like a magnet.

The most successful Inbound Marketing campaigns have three key components:

Content – Content is the substance of any Inbound Marketing campaign. It is the information or tool that attracts potential customers to your site or your business.
Search Engine Optimization – SEO makes it easier for potential customers to find your content. It is the practice of building your site and inbound links to your site to maximize your ranking in search engines, where most of your customers begin their buying process.
Social Media – Social media amplifies the impact of your content. When your content is distributed across and discussed on networks of personal relationships, it becomes more authentic and nuanced, and is more likely to draw qualified customers to your site.

314media can provide a solution for your business that brings together blogging, social media, and search engine optimization. Contact us for a risk-free quote to learn how your business can benefit from inbound marketing and get started today.

Why Inbound Marketing Makes Sense in a Recession

As the economy slows down, companies are turning to Inbound Marketing because it is a more efficient way of allocating marketing resources than traditional, outbound marketing. As Brian Halligan puts it: “When you’re inbound marketing, the thickness of your brain matters a lot more than the thickness of your wallet.”

There are three specific ways Inbound Marketing improves on the efficiency of traditional marketing:

It Costs Less – Outbound marketing means spending money – either by buying ads, buying email lists or renting huge booths at trade shows. Inbound Marketing means creating content and talking about it. A blog costs nothing to start. A Twitter account is free, too. Both can draw thousands of customers to your site. The marketing ROI from inbound campaigns is higher.
Better Targeting – Techniques like cold-calling, mass mail and email campaigns are notoriously poorly targeted. You’re reaching out to individuals because of one or two attributes in a database. When you do Inbound Marketing, you only approach people who self-qualify themselves. They demonstrate an interest in your content, so they are likely to be interested in your product.
It’s an Investment, Not an Ongoing Expense – When you buy pay-per-click advertising on search engines, its value is gone as soon as you pay for it. In order to maintain a position at the top of Google’s paid results, you have to keep paying. However, if you invest that money in quality content that ranks in Google’s organic results, you’ll be there until somebody displaces you.

CMS SEO st. louis

CMS SEO St. Louis

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We are official WordPress consultants and have experience with other CMS systems that may need SEO optimization and configuration. We offer daily, monthly, and quarterly programs to raise your page and traffic rank with the search engines. No matter what content management system you are using; 314media can develop a solution to meet your companies online marketing objectives!

Contact us today for more information about our CMS SEO packages and products and learn how we can increase your page visits and web site traffic.

WordPress Consulting For Websites

314media can develop a custom WordPress solution for your website. As your focus shifts or new opportunities arise, 314media can repair, add on to, or rebuild your WordPress powered website or blog. 314media can provide the necessary support and consulting services for these types of requests. We offer affordable rates and we use the latest in compliant coding to make sure your website is using the latest technology. We offer WordPress consulting by an hourly rate or by a package price.

We offer WordPress support, WordPress hosting, WordPress consulting, WordPress web design, WordPress web building, Custom WordPress themes, custom WordPress plugins, shopping carts and ecommerce, and search engine optimization. Contact the WordPress professionals at 314media for more information about our WordPress products and services.

WordPress.com to WordPress.org Conversion Services

314media offers a WordPress.com to WordPress.org conversion service for those unfamiliar with the process.

Setting up WordPress on your own server can be a challenge it’s self. 314media offers WordPress setup and installation services in addition to our WordPress.com to WordPress.org Conversion Services. We can help you install the software, migrate your posts and content, and setup your WordPress theme in a matter of hours. If you just need to change web hosts on a WordPress.org blog; we offer that service as well.

We also offer WordPress web hosting for as low as $5 per month that comes with our Expert WordPress Web Hosting Support. Contact us for more information about our WordPress website hosting, WordPress.com to WordPress.org conversion services, or our WordPress customization and theme services today!

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