Archive for November, 2010

Saint Louis Website Design

For affordable and professional website design and development to ecommerce, mainteance and SEO campaigns, Saint Louis based 314media provides a vast array of website services that help to manage your website, drive more traffic, and gain more website leads. We offer affordable website design packages along with standard hourly rates to help your business or organization with website design, internet marketing, SEO, and website design and development needs. We are an affordable solution to the higher priced boutique firms and we provide exceptional customer services before, during, and after your new website design is up and running.

314media takes great pride in our customer service and in the simplicity of our billing. We create amazingly professional websites that our clients not only love, but are simple to update and manage. Our customers don’t need to call us to change a picture or text; they simply log in and make most changes themselves. Find out how we can eliminate your costly website update and maintenance charges and provide you with a professional web site that will eliminate your current website design headaches. We are located in Saint Louis Missouri, but have provided our services to clients all over the world.

Our unique service offerings include WordPress consulting, custom content management systems, online stores and shopping carts, custom business blogs, search engine optimization, internet marketing / website promotion, and hourly and project based website design rates. We also offer web site hosting and domain name purchases so you can be billed directly from us to eliminate multiple website bills from multiple vendors. We offer exceptional customer support and look forward to learning about your website and earning your business.

Internet Marketing St Louis

Internet marketing is more affordable than when compared to the cost and reach of traditional print marketing. Organizations can reach a much wider audience at a fraction of cost using the internet as a medium. The nature of internet marketing allows consumers to research (and purchase) products and services at their own convenience. Therefore, businesses that have the advantage of appealing to consumers in a medium that can bring results quickly.

As more businesses realize the importance of a competitive online presence, corporations large and small, start-ups, entrepreneurs, and non-profits alike are seeking consulting services with advertising agencies and internet marketing companies to improve their brand and increase ROI. 314media is a full service website services and consulting company designed to increase online exposure, improve conversion rates, and help businesses increase revenue and profits. Our experts can improve your existing marketing campaigns or design your comprehensive online media strategy from scratch.

No matter your industry, your website needs internet marketing strategies in order to make it successful. St Louis based 314media can create an internet marketing campaign to reach your target audience quicker and more affordable than traditional advertising. We work with you to develop custom internet marketing strategies to uniquely promote your business online.

314media is a St Louis based website design and internet marketing company specializing in SEO, PPC, Social Media, and website design and development and we pride ourselves on approaching each client with complete transparency and handling every account with the utmost care. Client communication is at the core of our customer service model and we provide a top quality, cost effective approach to ensure success. We can work directly with your current online marketing team, or handle all of your internet marketing needs. Contact us today for a free consultation about your current internet marketing campaigns and learn how our experience can help you drive more traffic and increase your sales.

What does an inbound marketing campaign cost?

Inbound marketing is just a fancy way of saying “the new” Internet Marketing. 314media takes a hybrid approach to inbound marketing by encompassing social media, seo, content development, and other common website promotion and marketing techniques to offer an outstanding product at an affordable price.

Traditional marketing focused on “outbound” tactics such as direct mail, broadcast media and to a certain extent email. These methods are pushed on prospects by the marketer in hopes that someone qualified prospect would take a second to consume that message at just the right time and at some point take action. We’ve been around the block and know how this works — your important message to your prospects — is probably petting caught in their spam filter.

Inbound marketing; or the new internet marketing; acknowledges that the power is with the prospect. Consumers and business prospects control their media and information flow. People choose when and where to consume media in today’s market. Search is here to stay. Customers no longer reach for a book; they reach out on the search engines and to their friends in Social Media. Buyers today are looking for companies that are providing the latest; most relavant information (or are the authority in their industry).

Fortunately; we specialize in everything web; so building a relationship with the professional at 314mediais sure to improve your brand image.

The most successful Inbound Marketing campaigns have three key components:

Content – Content is the substance of any Inbound Marketing campaign. It is the information or tool that attracts potential customers to your site or your business.
Search Engine Optimization – SEO makes it easier for potential customers to find your content. It is the practice of building your site and inbound links to your site to maximize your ranking in search engines, where most of your customers begin their buying process.
Social Media – Social media amplifies the impact of your content. When your content is distributed across and discussed on networks of personal relationships, it becomes more authentic and nuanced, and is more likely to draw qualified customers to your site.

Contact 314media to learn how we can increase your educated prospects with our innovative inbound marketing campaigns. We offer affordable consulting packages and quarterly rate packages to educate you on marketing trends and start (or increase and optimize) your inbound marketing campaigns to bring more prospects right to your website. Get started with inbound marketing today.

10 reasons to use WordPress for your next website

10 reasons to use WordPress

Plugins, widgets, and themes…oh my! While there are probably hundreds of reasons to launch your next website on WordPress, I’ve narrowed it down to a few of my favorites.

1) Simple content management

You want to keep your website current and you want it to be easy to update. No software to download, no FTP, no complex systems to learn. WordPress makes it very easy to simply open up your favorite browser, log in to your site’s Admin area, and update your content. Easily.

2) Don’t have to build from scratch

Because so much is already built in to WordPress, a complete website is very rarely built entirely from scratch. Well, obviously the CMS portion is already taken care of as we discussed, but much of the front-end design can be constructed from existing complete or starter themes. There’s even a complete arsenal of theme “frameworks” such as Genesis that bring all sorts of design and functionality options to the table right from the start.

3) Quick indexing in search engines

For some reason, Google and other search engines love WordPress. If I post something to any of my WordPress sites in the morning, I typically get an alert from Google by the end of the day that my post has been indexed and is already appearing in results.

3) Content is separate from design

As a web developer I love this one, but this is a great thing for anyone running a WordPress site. It essentially means you can change the design or theme of your site at anytime without having to completely re-format content (which is stored in the database). You really don’t need to do anything special at all. As your site grows, you won’t have to worry about the complexity of a re-design down the road…the content exists on its own.

4) Easy functionality

Need to add an advanced commenting system? There’s a plugin for that. Want to build a premium, pay-for-membership site? There’s a plugin for that. Whatever idea you might have for some sort of functionality, there’s probably a plugin for it already.

5) Huge community of users and developers

There are literally MILLIONS of websites that run on WordPress. That means there are a lot of folks out there who use and build on WordPress. There are all sorts of forums, tutorials, and other resources that can educate you on running your WordPress website and help you in the even of any errors. Personally, whenever I get any sort of error, I copy and paste it directly in Google and am usually able to find the fix within minutes. It’s an active community…and growing.

6) Auto-saves

One of my downfalls has always been I forget to save my work on a regular basis. WordPress has a nice little feature built in that auto-saves your posts or pages as you are composing them. It’s nothing major, but it makes life go on when you accidentally close your browser. It also saves the past few revisions so you can go back and restore older content.

7) Easy to target mobile devices

There are specific themes and plugins available for WordPress that allow you to serve a mobile version of the website to mobile devices. The smartphone market is growing like crazy, and this is a feature that can really allow you to make sure your best content is accessible on these devices.

Hooks up to social media

With WordPress and various plugins, you can send your blog posts to Facebook, Twitter, or just about any social media website. You can make it easy for your visitors to add your content to Digg or other bookmarking networks. You can create custom RSS feeds for specific categories and add them to unique Feedburner feeds. WordPress makes it simple.

9) Interactive

Being able to publish a post or a page and allow your visitors to comment with their own thoughts gives you an easy way to interact and develop relationships. You can extend the built-in WordPress comment functionality with plugins such as Disqus and IntenseDebate which allow for threaded discussion and more.

10)Affordable

WordPress is free! Most of the WordPress plugins are free! 314media will build a custom WordPress website for you at a fraction of the cost of traditional website design. We take advantage of all the things that WordPress has to offer and pass those savings onto you. We are official WordPress consultants and we price ourselves on providing the most affordable website solutions to our customers. Contact us today for a risk free assessment of your current website and learn how WordPress can help your organization.

WordPress Website Key Features of Interest

Ability to update content easily from a computer or mobile device
Ability to receive feedback from their client on the website
Ability to take their own picture, or user pictures and post them to the website
Add new pages as things come up
Easily make pages password protected
Easy to maintain and display galleries of pictures
Events and calendars
Integrate existing social media content to your website (ex. twitter)
Site is searchable within the WordPress website itself
Site is very SEO friendly, you can control the keywords and meta tags
Anytime new content is added to the site – all major search engines get pinged
Auto detect for iPhone web browser (will load a different version of the site for the iPhone)

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