In the world of Internet Marketing, a set it and forget it approach with PPC always yields wasted dollars and money left on the table. At 314media, we can consult with you and help keep your campaigns optimized and producing revenue for your business.
During our work with PPC, we’ve developed the five keys to PPC that should be implemented into every campaign – no matter the client’s budget or target audience. For the five keys to PPC success, continue reading.
1. Choosing the Right Keywords
Choosing the right keywords is crucial to search engine success. If you choose keywords that are too broad you will have difficulty converting visitors into buyers. If the chosen keywords are too competitive, you may find yourself spending more money then you would like for a certain search term. It is best to choose keywords that are highly relevant to your products and services. The best-case scenario is choosing targeted keywords that are popular. Optimizing your website for keywords that no one is searching for is a waste of time and money.
2. Log into your account several times each week.
Since the market changes daily, it is always a good idea to keep your account fresh and to update it several times each week or, at the very least, once a week. There are many things that occur throughout the week, such as competitors increasing their strategies, Google testing new scoring factors and much more. It’s vital to stay on top of these things if you want your PPC campaign to bring in its maximum potential for income.
3. Add negative keywords to your PPC campaign.
Negative keywords are words that serve as a filter for irrelevant traffic. For example, if you are selling dog treats, your negative keywords may include a list of words like “cat,” “kitten,” “bird” and other types of pets for which your dog treats will not apply. Negative keywords can save you money because you don’t have to pay for clicks for terms that are completely irrelevant to what you are selling.
4. Search for the most profitable keywords.
General keywords have become saturated in the online market and they often result in useless clicks. But by finding longer keywords that are more specific, you can find higher paying clicks just based on the category of keywords that you use to optimize your site. But some general keywords are essential for branding and traffic, which is why using a PPC management professional is an ideal strategy for choosing the best keywords.
5. Test your ads and messages.
If you have three ads running and two of them get more clicks than others, you may be tempted to keep those two ads up while taking the third one down. But this is a common mistake that website owners make. You have to constantly test the ads you have running because things change. A PPC manager will test those ads for you and determine the best course of action based on clicks, views, conversions and other factors to help them reach their full advertising potential. This is one of the most coveted keys to PPC — if your page or ad does not convert – determine why and fix it!
Using these keys to PPC, your campaigns will become more profitable and will allow you to expand further into yourtarget market. If you need assistance implementing a PPC campaign, The St Louis internet marketing experts at 314media will find ways to optimize your campaign to save you time and frustration.
At 314media, you can expect our team of qualified experts to optimize your campaign through a variety of methods. From searching for the ideal keywords to use in your campaign to optimizing your landing pages through content writing and design, we can handle all things online — so that you can focus on other aspects of running your business.
Contact us today to see how 314media can make your ads and your ppc campaign even better than they are now…