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Posts Tagged ‘inbound marketing’

Inbound Marketing Costs

What does an inbound marketing campaign cost?

A shift has taken place in the world of marketing! – Take advantage of this emerging trend and capture more customers than ever before.

Traditional marketing focused on “outbound” tactics such as direct mail, broadcast media and to a certain extent email. These methods are pushed on prospects by the marketer in hopes that someone qualified prospect would take a second to consume that message at just the right time and at some point take action.

Inbound marketing acknowledges that the power is with the prospect. Consumers and business prospects control their media and information flow.  People choose when and where to consume media in today’s market.

The most successful Inbound Marketing campaigns have three key components:

  • Content – Content is the substance of any Inbound Marketing campaign. It is the information or tool that attracts potential customers to your site or your business.
  • Search Engine Optimization – SEO makes it easier for potential customers to find your content. It is the practice of building your site and inbound links to your site to maximize your ranking in search engines, where most of your customers begin their buying process.
  • Social Media – Social media amplifies the impact of your content. When your content is distributed across and discussed on networks of personal relationships, it becomes more authentic and nuanced, and is more likely to draw qualified customers to your site.

Contact 314media to learn how we can increase your warm prospects with our innovative inbound marketing campaigns.  We offer affordable consulting rates and monthly  rate  packages to educate you on marketing trends and increase and optimize your inbound marketing campaigns to bring more prospects to you.

Twitter Integration

Web Design Twitter Integration

St Louis  web design company 314media is integrating websites with Twitter and other social media sites in order to increase ROI for your web site.  Not only can you automatically post new content to your website with ease, you can also do some cool Twitter integration in order to automatically notify your Twitter subscribers that there is new content on your website.

Contact 314media for more information about our Twitter Integraion and learn how 314media can help your business with our Inbound Marketing and Social Media Marketing services.  We offer affordable packages that link your website with Twitter integration and Facebook integration.  Get your site out in front of your customers in the Social Media Sphere.

We offer affordable Twitter integration as well as Facebook, Linked-In, and more.  Contact us to learn how we can help your business.

Four Reasons to Practice Social Media Marketing

Four Reasons to Practice Social Media Marketing

Why bother exploring social media as a marketing channel for your website or business? After all, you could stick to link exchanges, search advertising or the purchase of banner and editorial ads on relevant sites.
Here are some reasons why you should consider using social media:
  • It’s natural. Not only do you get natural links without any discernible pattern, your website is exposed to large groups of people in a spontaneous fashion. This differs from paid advertising which has overt commercial overtones.
  • It’s defensible. Once successfully mastered, social communities can be a great source of web traffic on top of any traffic you are already receiving from search engines. While you can’t easily increase your search engine traffic, social media traffic can be very easily controlled through strategic marketing.
  • It’s low-cost/high returns. If done by yourself, costs are limited to only time and perhaps the expenses involved in hiring a freelance programmer/designer. The benefits will often exceed the cost. It would take you thousands of dollars to buy many links; social media has the ability to give you that for free.
  • It complements other efforts. Social media optimization and marketing is usually community-specific. It doesn’t interfere with any other methods of getting traffic to your website. It can and will fit perfectly with an advertising campaign targeting other websites or search engines.

Contact 314media to learn how we can make Social Media Marketing work for your business.  Give us a call at 314-714-5448 to get started marketing to social media today.

Inbound Marketing: Right for your business?

Inbound Marketing – Is It for your business?

Inbound Marketing is marketing focused on getting found by customers.

In traditional marketing (outbound marketing) companies focus on finding customers. They use techniques that are poorly targeted and that interrupt people. They use cold-calling, print advertising, T.V. advertising, junk mail, spam and trade shows.

Technology is making these techniques less effective and more expensive. Caller ID blocks cold calls, TiVo makes T.V. advertising less effective, spam filters block mass emails and tools like RSS are making print and display advertising less effective. It’s still possible to get a message out via these channels, but it costs more.

Inbound Marketers flip this old marketing stereotype and bring clients (inbound) to you!

Instead of interrupting people with television ads, they create videos that potential customers want to see. Instead of buying display ads in print publications, they create their own blog that people subscribe to and look forward to reading. Instead of cold calling, they create useful content and tools so that people call them looking for more information.

Instead of driving their message into a crowd over and over again like a sledgehammer, they attract highly qualified customers to their business like a magnet.

The most successful Inbound Marketing campaigns have three key components:

  • Content – Content is the substance of any Inbound Marketing campaign. It is the information or tool that attracts potential customers to your site or your business.
  • Search Engine Optimization – SEO makes it easier for potential customers to find your content. It is the practice of building your site and inbound links to your site to maximize your ranking in search engines, where most of your customers begin their buying process.
  • Social Media – Social media amplifies the impact of your content. When your content is distributed across and discussed on networks of personal relationships, it becomes more authentic and nuanced, and is more likely to draw qualified customers to your site.

314media can provide a solution for your business that brings together blogging, social media, and search engine optimization.  Contact us for a risk-free quote to learn how your business can benefit from inbound marketing and get started today.

Why Inbound Marketing Makes Sense in a Recession

Why Inbound Marketing Makes Sense in a Recession

As the economy slows down, companies are turning to Inbound Marketing because it is a more efficient way of allocating marketing resources than traditional, outbound marketing. As Brian Halligan puts it: “When you’re inbound marketing, the thickness of your brain matters a lot more than the thickness of your wallet.”

There are three specific ways Inbound Marketing improves on the efficiency of traditional marketing:

  • It Costs Less – Outbound marketing means spending money – either by buying ads, buying email lists or renting huge booths at trade shows. Inbound Marketing means creating content and talking about it. A blog costs nothing to start. A Twitter account is free, too. Both can draw thousands of customers to your site.  The marketing ROI from inbound campaigns is higher.
  • Better Targeting – Techniques like cold-calling, mass mail and email campaigns are notoriously poorly targeted. You’re reaching out to individuals because of one or two attributes in a database. When you do Inbound Marketing, you only approach people who self-qualify themselves. They demonstrate an interest in your content, so they are likely to be interested in your product.
  • It’s an Investment, Not an Ongoing Expense – When you buy pay-per-click advertising on search engines, its value is gone as soon as you pay for it. In order to maintain a position at the top of Google’s paid results, you have to keep paying. However, if you invest that money in quality content that ranks in Google’s organic results, you’ll be there until somebody displaces you.

314media can provide a solution for your business that brings together blogging, social media, and search engine optimization.  Contact us for a risk-free quote to learn how your business can benefit from inbound marketing and get started today.

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