Posts Tagged ‘internet marketing’
Ways to increase website traffic
Need more website traffic?
Internet. Business. Profit. To make a proper equation out of these words, you actually need another word – that word is traffic. Every article you can find about making your site or company more successful online always includes the importance of generating traffic. So we know that traffic is the most essential thing for our website. Then aside from ensuring that you have great products, and your company’s internal organization is well taken core of, it would probably be time to get to the actual work or generating website traffic.
If you already have a site and you know you are not getting the traffic that you’re supposed to be getting, then its time to consider contacting 314media for a free analysis of your current website. If your website is not getting the traffic that it deserves, contact the Saint Louis Website Design professionals at 314media to learn how we can generate more traffic and sales for your website.
To help you in generating more traffic for your site, here are some simple ways to increase your website traffic yourself.
1) Invest in good advertising with search engines
Google’s Adwords for example – provide greats advertising prices that are very truly popular and guarantees great traffic. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top PPC campaigns to invest into.
You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo’s advertising.
2) Exchange or Trade Links with other sites
With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.
3) Use Viral Marketing
Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.
4) Search and use proper keywords or keyword phrases for your sites content
Search engines look for exacting keywords; (red boats get more searches than green boats for example) – They’re just programs… Make sure to do your keyword homework and pick the right keyword phrase that has the most vistors in search engine results. Contact us for a free analysis of your current website.
5) Write Articles that can lead traffic to your site
Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link. You see these crappy articles all the time – get to it…
6) Join forums and form online communities
Capture a market and show your expertise and credibility. When you find a forum about a topic that you website is about – sign up! Start a good foundation for your potential customers, and people will trust you and your site and will pass on to their friends.
These simple tips can help anyone with any sort of website to increase their website traffic. For professional help, contact the website traffic professionals at Saint Louis based 314media.
Internet Marketing St Louis
Internet marketing is more affordable than when compared to the cost and reach of traditional print marketing. Organizations can reach a much wider audience at a fraction of cost using the internet as a medium. The nature of internet marketing allows consumers to research (and purchase) products and services at their own convenience. Therefore, businesses that have the advantage of appealing to consumers in a medium that can bring results quickly.
As more businesses realize the importance of a competitive online presence, corporations large and small, start-ups, entrepreneurs, and non-profits alike are seeking consulting services with advertising agencies and internet marketing companies to improve their brand and increase ROI. 314media is a full service website services and consulting company designed to increase online exposure, improve conversion rates, and help businesses increase revenue and profits. Our experts can improve your existing marketing campaigns or design your comprehensive online media strategy from scratch.
No matter your industry, your website needs internet marketing strategies in order to make it successful. St Louis based 314media can create an internet marketing campaign to reach your target audience quicker and more affordable than traditional advertising. We work with you to develop custom internet marketing strategies to uniquely promote your business online.
314media is a St Louis based website design and internet marketing company specializing in SEO, PPC, Social Media, and website design and development and we pride ourselves on approaching each client with complete transparency and handling every account with the utmost care. Client communication is at the core of our customer service model and we provide a top quality, cost effective approach to ensure success. We can work directly with your current online marketing team, or handle all of your internet marketing needs. Contact us today for a free consultation about your current internet marketing campaigns and learn how our experience can help you drive more traffic and increase your sales.
st louis interactive marketing
St Louis Interactive Marketing
314media is a St Louis interactive marketing agency focusing on web design and development. We offer affordable solutions for interactive design, development, and website design and development.
Utilizing the latest stratedgys in interactive marketing; 314media will develop a plan to help your brand reach the maximum exposure and more importantly client retention and brand awareness. We offer monthly marketing programs as well as timely programs.
Contact the interactive marketing professionals at 314media to learn how we can leverage social media and internet marketing to create a lasting buzz and help to bring more customers to your business.
Contact us today for a comprehensive, risk free quote on your current marketing strategy and to learn how 314meda can help to grow your business.
10 Internet Marketing Trends for 2010
10 Internet Marketing Trends for 2010
Trend #1: Digital Portfolios
Whether you like it or not, you are in the process of developing a unique digital portfolio for your business. This may include your website, your blog and your email newsletter. It may include your Twitter feed, your Facebook page and your Yelp profile page. And even if you do not actively set out to create a digital identity, your customers will take care of this for you with customer and product reviews, blog comments and online forum discussions. Face it, digital footprints are everywhere now. Expect 2010 to be the year that successful companies stop conducting random digital tactics, and instead start developing holistic digital strategies that showcase the company’s identity and tell the most effective story.
Trend #2: Customer Voice
Customer and product reviews are highly valued by consumers and have a major impact on purchasing decisions. Expect the customer voice to get louder and louder in 2010. Google Sidewiki is just one example of this, where Google enables the website visitor to leave comments on ANY website for others to view. Successful companies will strategize to monitor the digital landscape, listen to the customer voice and actively engage with customers. Further to this, they will actively solicit customer advice and guidance through crowdsourcing, online forums and other customer-feedback channels.
Trend #3: Google & Bing Innovation
Microsoft introduced their new search engine Bing in June 2009, and soon afterward entered into an agreement with Yahoo! to power the latter’s future organic and paid search results. Bing keeps gaining incremental marketshare, while Yahoo!’s continually deteriorates. The innovation battle between Bing and Google has officially started. Expect intense competition between these two Internet powerhouses in 2010, and don’t be surprised to see them introduce a dizzying array of experiments well beyond Search, including innovation in the usability, mobile and collaboration spaces.
Trend #4: Real-Time Web
The pace of Internet Marketing quickened rapidly this past year, and there’s no turning back. Twitter is all about real-time communication. Facebook and LinkedIn offer real-time updates. And this Internet Marketing trend became so strong, that even Google started incorporating real-time listings in its SERPs (Search Engine Results Pages) earlier this month. The real-time web puts new demands on a small business, and successful companies will find a strategy and sustainable process that enables them to have an authentic, consistent real-time voice in the marketplace in 2010.
Trend #5: Mobile
The mobile market is exploding. According to the Mobile Marketing Association (MMA), mobile marketing expenditures are expected to exceed $2 billion in 2010. Cell phone penetration in the US has surpassed cable TV, web access and home PCs. Nearly 50 million people in the US access the web on a mobile device. It’s being predicted that by 2014 nearly 20 billion mobile apps will be downloaded yearly. Thirty-eight percent of youth already claim that mobile is more important to them than their wallet! There’s been a lot of hype about mobile for years now, but the mobile web market is really here.
Trend #6: Location-Based Marketing
With the explosion of demand in the mobile market (see Trend #5: Mobile, above), location-based marketing is set to correspondingly ignite. We already see services like Loopt, Google Latitude and Yowza!! offering location-based marketing services. It’s only a matter of time before Yelp starts dynamically generating real-time restaurant offers as you search for a local eating option on your iPhone. Although 2010 is sure to be a year of experimentation in this area, expect to see activity around location-based marketing, both to passers-by as well as to social networking groups, in the coming year.
Trend #7: Social
Social marketing has also received a lot of hype. Facebook boasts over 300 million users, and roughly half of these log in every day. Twitter attracts more than 22 million unique visitors every month. YouTube has more than 100 million users in the US, and adds 20 hours of content every minute. Expect a maturing of the market in 2010, where social marketing becomes less a tactic or novelty and instead becomes more of an authentic process for businesses to listen, converse and engage with customers.
Trend #8: Video Blogs
According to comScore, more than 78% of the US Internet audience view online videos. As an example of successful video marketing to this audience, the Wine Library video blog attracts more than 100,000 visitors every month. Face it, people like video. And both online and mobile-based video usage is increasing. The technology to publish videos has been simplified greatly through The Flip, the iPhone 3GS and YouTube. Just as text-based blogs took off in popularity several years ago, expect a similar rise in video blogs and embedded videos in text-based blogs in 2010.
Trend #9: US Hispanic Market
Hispanics are the fastest-growing segment of the US population. And as they represent approximately 25% of new births, expect them to have an impact on your future business. Research
points to Hispanics spending more time online than non-Hispanics and being more active online than non-Hispanics. Seventy-percent (70%) of Hispanic Internet users describe themselves as “frequently” or “always” online while watching TV. To reach the US Hispanic market, remember that 88% of US Hispanics learn Spanish as their first language. Expect savvy businesses in 2010 to accommodate this fast-growing market with localized websites and localized online marketing.
Trend #10: Marketing Integration
The most successful small businesses in 2010 are going to be those that integrate their marketing efforts. Consumers and business buyers simply want to buy something, or solve a problem, or achieve a goal. They do not differentiate between online and offline like marketers tend to do. So in 2010 it will be important for businesses to understand this critical point about their customers and start aligning with the actual purchase process, which is much more of a holistic, messy, zig-zag process rather than a sterile straight line with one message, one call-to-action and one “buy now” click.
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