Justin Stein at Search Engine Journal has a great article on the downfall of ignoring search engine optimization when it comes to your business’ Website.   This article shows the importance of ranking on a specific keyword on a hypothetical website that sells anniversary gifts.  It also explains in a real world (based on the numbers) example of the importance of  Search Engine Optimization (SEO) for eCommerce and other websites.

Google and Bing are the only real players in the search engine optimization space right now. Because of this and the fact that people turning away from traditional mediums like the yellow pages, it is imperative that SEO isn’t ignored.  314media builds SEO platforms into every single website we create.  We also offer search engine optimization services for firms who need to find a reliable resource for SEO and can not handle the work internally.

Developing custom search engine optimization packages is what Saint Louis based 314media does best.  We create targeted campaigns to raise brand awareness, connect with visitors, and raise your organic search rank for a budget that you can afford.  We work with businesses of all sizes and help them to achieve their optimization and search engine rankings goals.

Starting with a regular monthly budget, 314media creates laser targeted campaigns to bring in visitors and increase your website visibility.  We offer affordable packages for all budgets that range from basic search engine optimization to complex link building and page ranking strategy.  Contact us to get started with a risk-free quote to learn how we can help your business increase it’s visibility in the search engines.

Getting your web site to show up on the1st page without spending a dime on pay per clicks is our promise to you.  Our efforts are completely organic and natural search results – and our results are achieved from building and updates to the sites we optimize.   We do NOT pay Google or Yahoo to be at the top of the page or search engine results.

Building your business in today’s business climate requires proper search engine placement – what good is your website if no one can find it?  Contact the search engine optimization professionals at 314media today and get started raising your rank today!

SEO – And why your business needs it!

Ecommerce is a cut throat business. You have to prepare yourself with the proper know-how and the tools to make your site a cut above the rest.  Each day, more and more sites are clambering to optimize their rankings in websites, and if you lose ground, you may just get trampled on and be left behind with the many other traffic-less ecommerce websites.

Search Engine Optimization or SEO is a term widely used today by many web sites.  For the past few years and probably for the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or to make your ranking even better. As I mentioned before, each day is a new day for all e-commerce sites to make themselves rank higher using search engine optimization. It is imperative to make your site better and better everyday.  You need search engine optimization to be number one, or maybe at least make your site “an  income generator”.

Search engine optimization means utilizing tools and methods for making your website the top ranking in the results for a specific term in the search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

With SEO, you may also need to rewrite your sites contents so that you get just the right combination of keyword phrases in your site without making it crappy and spammy. Just give us a call to learn how we can help…

SEO also means link exchanges and page transfers. The more inbound and outbound traffics generated by sites among each others are one of the components that search engines uses to rank sites.

Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

If you need help, contact the Saint Louis SEO professionals at 314media and let us help you get started – or start getting results – with search engine optimization.

314media offers monthly; no commitment as well as quarterly and bi-annual seo packages to raise our clients rankings near St Louis Missouri and in Western Illinois.  We use the latest in seo strategy while working within your monthly budget.

We are one of the few firms in St Louis that can offer search engine optimization (seo) services, inbound marketing packages, social media services,  search engine marketing and pay per click services to provide your business with a complete online marketing presence.

For more information about our St Louis SEO service, contact the seo specialists at 314media today for a detailed analysis of your website and a comprehensive campaign to raise your search engine ranking and get visitors to learn about your service or product.

Contact us for a free SEO analysis of your current website

When we’re first planning a new website with our clients and we’re discussing their objectives for their website, one of the things they invariably say to us is “I want to be number one on Google.”  Thus, whether they know it or not, what they are looking for is search engine optimization (SEO): gaining high search result rankings in the keywords that their target audience is searching for.  Now, search engine optimization is a big subject — way more than just one article can cover.  So let’s start off by debunking some of the big myths and misconceptions about SEO out there.

Myth #1: It’s all about your pages’ meta tags.

What’s a meta tag?  It’s a series of optional descriptive tags that you can put in your website’s code.  Two commonly used meta tags are a “description” meta tag, and a “keywords” meta tag.  Stuffing your meta tags with your target keywords is often thrown around as good SEO advice. However, this is completely useless. Years ago, Google and the other search engines used web page’s meta tags to help them rank their search results.  However, people caught onto this and began stuffing their meta tags with huge lists of keywords to try and boost their rankings.  Because of this abuse, the search engine companies eventually stopped paying attention to anything put inside a website’s meta tags at all.

Myth #2: You should submit your site to 500+ search engines in order to boost your rankings.

Some SEO companies will say something like this in their sales pitch to you.  It sounds great, right?  It’s also completely unnecessary.  Why?  Nowadays there’s only 3 big search engines out there: Google, Yahoo, and Bing. Google is the 800-pound gorilla of the search engine industry, with 70% market share.  Yahoo and Bing fight over the remaining 30% of market share. (Ask.com is a distant runner-up, with about 1–2% market share.)  Any other search engine out there either licenses the technology from one of the companies above, or gets so little traffic that it’s statistically insignificant.

Myth #3: “We can guarantee you a #1 ranking in Google.”

This is perhaps the most insidious SEO myth out there.  It sounds great, doesn’t it?  The only problem is that no one can guarantee anything when it comes to search engine rankings.  The search engine companies keep their ranking algorithms secret (and are constantly shifting them as well), in order to keep people and companies from “gaming the system” to manipulate the search results in their favor. So while you can build your website following best practices to increase your chances of favorable search result rankings, there is no magic potion to “guarantee #1 results.”  If a company brags that they can guarantee you a certain ranking, they are lying.  Stay away from these folks as most professionals in the field know that this is untrue and would never promise you top ranking on search engines.

Now what?

With these common SEO myths debunked, you may be wondering if there’s anything you can do to improve your chances of high search rankings.  Actually, there is quite a bit!  Join us next month as we talk about some of the foundational principles of optimizing your website for the search engines.  In the meantime, if you have any additional questions about search engine optimization, contact us and we’ll be glad to help optimize your website for the search engines.

From web design and development to SEO and custom web design, 314media can provide many services to our clients in the area surrounding Fenton as well as the St. Louis metro area and beyond. If you are trying to find a new web developer, if you need a website for your new business or organization, or if you need to sell a product you’ve just invented; give us a call and let us know what you are looking to do.

We can help…

314media takes great pride in our outstanding customer service and simplicity of our billing. Find out how we will eliminate your web site design headaches.

Content management, ecommerce, blogs, MySQL database functions, PHP, HTML, CSS, SEO and SEM are all services that st louis based 314media can provide to your business. Web Hosting and Domain name purchases can also be setup and billed directly from us to eliminate multiple bills from multiple vendors.

Conveniently located in Fenton Missouri, near Downtown Saint Louis, 314media will provide you with the tools that you need to deliver information effectively to your customers. We provide monthly financing and web hosting packages that will allow your business to only pay one vendor for all of your internet and web site needs.

Contact us today for a risk free quote on your next web design and development project.

Contact 314media today for more information about our St. Louis web design services.