“New Marketing” = Inbound Marketing

According to HubSpot.com “The way people shop has changed drastically – people are much more in control of what information they receive and how they receive it. The Internet and the emergence of sites like Google, Yahoo, MSN, digg, and del.icio.us has changed the dynamic of how people purchase products. People are now much more able to get information about different vendors, products, and industries themselves without interacting with your company directly. By the time they reach you, they are much farther along in the sales process but you know much less about them.”

There are many different options for an inbound marketing campaign.  Some of these methods include:

  • Search engine optimization (SEO)
  • Pay per click (PPC) advertising
  • Blogging and leveraging the blogosphere
  • Buzz marketing
  • Facebook, Twitter, MySpace
  • Targeted landing pages
  • Conversion tools
  • Sophisticated analytics
  • Viral Videos

Not all investments make the same return.  314media can develop a comprehensive strategy to attract more visitors to your site and to make the most of your marketing campaign budget.  After all; it’s about results…

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