What Good is a Website if Nobody Can Find It?

Creating a website for your company or business is essential for keeping up with your competitors in today’s competitive marketplace. But if nobody ever visits your website, it’s really just a waste of time to have one in the first place. Poor visibility online is one of the main obstacles to having an effective website that can give your business the chance to compete in the online marketplace. Luckily, there are things you can do to get your website noticed by people who are in need of your products or services.  314media is a local Saint Louis internet / web design and marketing company that delivers results to our clients.

Search engine marketing, or SEM, is one of the best ways to get your website seen by potential customers and clients. With the proper SEM techniques, your website will be noticed by the search engines and it will get listed higher that it is right now. Your goal should be to get your website listed within the first couple of results pages. Most web users won’t search through more than the first two pages before deciding on a company to contact. A reputable SEM company can work towards that goal to make your website more visible to searchers.

In order to stay noticed, your internet marketing company should be able to adapt to the changing preferences of the big three search engines – Google, Yahoo and Bing. Each search engine has its own guidelines for “recognizing” websites and those guidelines change from time to time. In order to stay competitive and keep your website near the top of the search results, your SEM company has to stay on top of the changes and make those changes when necessary. Otherwise your website will be listed too low on the results pages and it will be virtually invisible once again.

A reputable SEM company can also use SEO tactics to improve your placement in the search engine results. SEO strategies include a variety of things, such as keyword phrases sprinkled throughout your content, keywords in tags and picture tags, backlinks and much more. If your SEM company is not using SEO as part of its overall service, you may not be receiving the best benefits from the company.

Without SEM and SEO strategies implemented into your website, it’s almost impossible for it to get noticed. If your website is a hobby to help you keep in touch with family and friends, that’s one thing. But an unnoticed or virtually invisible website could mean a disaster for your business if your customers and clients can never find it.